About
Project and Operations Manager, Digital Strategist, with 12 years of experience in the Ads and Communications sphere. I shape products both within the agency and on the client side, assemble specialized teams, establish internal workflows, and develop commercial proposals and strategies."
Currently, I specialize in implementing projects for digital promotion of educational projects/universities, political figures (from governors and mayors to heads of various departments), and institutions (from financial structures to representatives of the industrial sector). Previously, I worked extensively with brands in the service, FMCG, and e-commerce sectors.
Currently, I specialize in implementing projects for digital promotion of educational projects/universities, political figures (from governors and mayors to heads of various departments), and institutions (from financial structures to representatives of the industrial sector). Previously, I worked extensively with brands in the service, FMCG, and e-commerce sectors.
Experience
Head of Performance on Institute for Social Sciences, Digital Marketing lecturer
November 2020 — now
Development and implementation of product promotion strategy through paid digital channels (end-to-end from briefing to results). Promotion products: Bachelor's, Master's, Continuing Education, and Professional Development. Channels: Targeting (VKontakte, Facebook, Instagram, TikTok, Odnoklassniki, cross-platform), Search Ads (Google, Yandex), Display Networks, and others. Web Analytics and cross-channels: Measuring effectiveness and adjusting / restarting / enhancing campaigns.
Optional: Designing landing page layouts and Tilda website development for Professional Development Programs.
Instructor of own courses on digital marketing, social media management, and web analytics for undergraduate students in Liberal Arts, 2nd, 3rd, and 4th years.
Development and implementation of product promotion strategy through paid digital channels (end-to-end from briefing to results). Promotion products: Bachelor's, Master's, Continuing Education, and Professional Development. Channels: Targeting (VKontakte, Facebook, Instagram, TikTok, Odnoklassniki, cross-platform), Search Ads (Google, Yandex), Display Networks, and others. Web Analytics and cross-channels: Measuring effectiveness and adjusting / restarting / enhancing campaigns.
Optional: Designing landing page layouts and Tilda website development for Professional Development Programs.
Instructor of own courses on digital marketing, social media management, and web analytics for undergraduate students in Liberal Arts, 2nd, 3rd, and 4th years.
Chief operating officer and lead of digital prodction units
November 2017 — april 2020
Invited to the agency to develop strategies and commercial proposals for clients and oversee the launch and implementation of SMM projects. The agency's focus segment includes well-known political figures in Russia, representatives of large businesses, and government entities.
Stable client base, the agency experienced rapid growth. I took on the responsibilities of an Operations Director, led the SMM department, and established production units.
During my tenure, I developed the agency's growth strategy and project workflow structure. I built the agency's team and production units, including SMM project managers, copywriting department, design department, and ORM department for one-time and ongoing SMM campaigns. The corporate process framework I created became the operational structure for each department within the agency, including SERM, special projects, and others.
Invited to the agency to develop strategies and commercial proposals for clients and oversee the launch and implementation of SMM projects. The agency's focus segment includes well-known political figures in Russia, representatives of large businesses, and government entities.
Stable client base, the agency experienced rapid growth. I took on the responsibilities of an Operations Director, led the SMM department, and established production units.
During my tenure, I developed the agency's growth strategy and project workflow structure. I built the agency's team and production units, including SMM project managers, copywriting department, design department, and ORM department for one-time and ongoing SMM campaigns. The corporate process framework I created became the operational structure for each department within the agency, including SERM, special projects, and others.
Executive Director / Co-Founder
March 2014 — October 2017
Вместе с коллегой из Paper Planes основали креативное агентство. Сфера деятельности — SMM, видеопродакшен, организация мероприятий и digital-спецпроекты. Занимался всей операционной работой: запуск проектов, поиск сотрудников и подрядчиков, контроль и обучение команды, подготовка предложений, встречи с клиентами, решение кризисных ситуаций, закрывающая отчётность. На момент моего перехода в новое агентство сформирована smm-команда из 10 человек.
Клиенты агентства: Mail.ru, Adidas AG, Hamleys, KUPIVIP, «Kaskad Недвижимость», РАНХиГС при Президенте РФ, TvZavr, «Сатурн IMAX», кинокомпании Sony Pictures, «Централ Партнершип», персоны «Группировка Ленинград», Джиган, Олег Майами.
Co-founded a creative agency with a colleague from Paper Planes. The agency's scope of activities includes SMM, video production, event organization, and digital special projects. Managed all operational aspects: project launches, recruitment of employees and contractors, team supervision and training, proposal preparation, client meetings, crisis resolution, and closing reports. At the time of my transition to a new agency, I had established an SMM team of 10 people.
Agency clients included Mail.ru, Adidas AG, Hamleys, KUPIVIP, Kaskad Real Estate, RANEPA ISS, TvZavr, Saturn IMAX, Sony Pictures, Central Partnership, "Leningrad" group, "Dzhigan", and "Oleg Miami".
Вместе с коллегой из Paper Planes основали креативное агентство. Сфера деятельности — SMM, видеопродакшен, организация мероприятий и digital-спецпроекты. Занимался всей операционной работой: запуск проектов, поиск сотрудников и подрядчиков, контроль и обучение команды, подготовка предложений, встречи с клиентами, решение кризисных ситуаций, закрывающая отчётность. На момент моего перехода в новое агентство сформирована smm-команда из 10 человек.
Клиенты агентства: Mail.ru, Adidas AG, Hamleys, KUPIVIP, «Kaskad Недвижимость», РАНХиГС при Президенте РФ, TvZavr, «Сатурн IMAX», кинокомпании Sony Pictures, «Централ Партнершип», персоны «Группировка Ленинград», Джиган, Олег Майами.
Co-founded a creative agency with a colleague from Paper Planes. The agency's scope of activities includes SMM, video production, event organization, and digital special projects. Managed all operational aspects: project launches, recruitment of employees and contractors, team supervision and training, proposal preparation, client meetings, crisis resolution, and closing reports. At the time of my transition to a new agency, I had established an SMM team of 10 people.
Agency clients included Mail.ru, Adidas AG, Hamleys, KUPIVIP, Kaskad Real Estate, RANEPA ISS, TvZavr, Saturn IMAX, Sony Pictures, Central Partnership, "Leningrad" group, "Dzhigan", and "Oleg Miami".
Project Manager / sCRM Department Manager
February 2012 — october 2013
Быстро вырос от стажёра проектного отдела до менеджера проектов. За весь стаж работы поучаствовал в реализации 20 проектов разного уровня. Работал с клиентами Роснано, UBG, MUF, Teazz, Синема Стар, Авгур Эстейт (А101) и другие.
Основной опыт с компаниями в ритейле и девелопменте. В задачах было всё: от формирования КП и стратегий до реализации проекта и его завершения. Последние несколько месяцев параллельно создал и развивал отдел репутационного маркетинга (ORM).
Advanced rapidly from a project department intern to a project manager. Participated in the implementation of 20 projects of varying complexity throughout my career. Worked with clients such as Rosnano, UBG, MUF, Teazz, Cinema Star, Avrora Estate (A101), and others. Primary experience with retail and development companies.
Handled a wide range of tasks, from creating proposals and strategies to project implementation and completion. In the last few months, I simultaneously created and developed the Reputation Management (ORM) department.
Быстро вырос от стажёра проектного отдела до менеджера проектов. За весь стаж работы поучаствовал в реализации 20 проектов разного уровня. Работал с клиентами Роснано, UBG, MUF, Teazz, Синема Стар, Авгур Эстейт (А101) и другие.
Основной опыт с компаниями в ритейле и девелопменте. В задачах было всё: от формирования КП и стратегий до реализации проекта и его завершения. Последние несколько месяцев параллельно создал и развивал отдел репутационного маркетинга (ORM).
Advanced rapidly from a project department intern to a project manager. Participated in the implementation of 20 projects of varying complexity throughout my career. Worked with clients such as Rosnano, UBG, MUF, Teazz, Cinema Star, Avrora Estate (A101), and others. Primary experience with retail and development companies.
Handled a wide range of tasks, from creating proposals and strategies to project implementation and completion. In the last few months, I simultaneously created and developed the Reputation Management (ORM) department.
Cases: projects*
*Eng version in progress. Now available russian version
Cases: develop/optimization
*Eng version in progress. Now available russian version
Skills
- PERFORMANCE LEADCreation, execution, and analysis of performance ads campaigns. Handling each stage of the funnel, including hypothesis testing. Decision-making based on data.
- UNIT OPERATION MANAGMENTEstablishing a management system, process structure, and optimization, team recruitment, training and mentoring, finding solutions for unconventional tasks.
- STRATEGY & PROPOSALFinding solutions according to client briefs, selecting tools, conducting project audits, and creating strategies and commercial proposals in presentations, followed by client presentations and defense.
- EDUCATION PROJECTSDeveloping educational projects for companies, internal training for the agency team, implementation, and oversight.
i@kgoloviy.ru
telegram: @kgoloviy
telegram: @kgoloviy
